FINCOHOST

FINCOHOST Academy · Online SEO Training

Become an SEO Specialist in Just 10 Weeks

A hands-on, project-based course that takes you from complete beginner to job-ready SEO specialist. Master keyword research, technical SEO, link building and analytics by doing real work on real websites.

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0 weeks
Structured roadmap
0+ lessons
Practical & focused
0 projects
Real deliverables
0 certificate
Career-ready proof

What you will master

Ten practical skill areas, each taught the way it is actually done in the field.

  • Keyword Research
  • Technical SEO
  • On-Page SEO
  • Link Building
  • Local SEO
  • Google Search Console
  • SEO Audits
  • Content Strategy
  • Core Web Vitals
  • Analytics & Reporting

Your 10-week roadmap

Each week builds on the last. Learn the concept, then apply it in a graded project the same week — so nothing stays theoretical.

  1. Week 01 How search engines actually work

    SEO Foundations

    • Crawling, indexing and ranking
    • Search intent & how Google decides
    • Keyword fundamentals
    • Your SEO toolkit + first Search Console

    Read any website and explain how Google sees it.

  2. Week 02 Find words people actually search

    Keyword Research

    • Long-tail keyword discovery
    • Difficulty vs opportunity scoring
    • Keyword mapping by intent
    • Competitor keyword gaps

    Build a keyword plan that wins easy rankings.

  3. Week 03 Pages that rank and convert

    On-Page SEO & Content

    • Titles, meta descriptions & headings
    • E-E-A-T and helpful content
    • Content briefs that rank
    • Internal linking & schema basics

    Optimise any page so it ranks and converts.

  4. Week 04 A site Google can crawl with ease

    Technical SEO

    • Crawlability & indexation
    • URLs, redirects & canonicals
    • XML sitemaps & robots.txt
    • Duplicate content & HTTPS

    Find and fix the technical issues holding a site back.

  5. Week 05 Fast pages win on Google

    Core Web Vitals & Speed

    • LCP, INP & CLS explained
    • Image & media optimisation
    • Caching, compression & CDNs
    • Lighthouse & PageSpeed Insights

    Speed up any site and pass Core Web Vitals.

  6. Week 06 Earn authority the right way

    Link Building & Digital PR

    • Backlink quality vs quantity
    • Outreach emails that get replies
    • Digital PR & unlinked mentions
    • Disavow & spam protection

    Earn authority links without black-hat shortcuts.

  7. Week 07 Win the map pack near you

    Local SEO

    • Google Business Profile optimisation
    • Local citations & reviews
    • Local pack ranking factors
    • Geo-specific landing pages

    Rank a local business in its map pack.

  8. Week 08 Turn data into decisions

    Tools & Analytics

    • Google Search Console deep dive
    • Google Analytics 4 essentials
    • Screaming Frog site audits
    • Reporting & measuring ROI

    Pull insights and build monthly reports with confidence.

  9. Week 09 Diagnose, prioritise, present

    Audits & Reporting

    • Full site audit methodology
    • Prioritising fixes by impact
    • Client-ready SEO reports
    • Presenting & justifying strategy

    Run a full audit and hand over a clear action plan.

  10. Week 10 Finish with proof, not promises

    Capstone & Career

    • Capstone real-site project
    • Building your SEO portfolio
    • Freelance, agency or in-house?
    • Salary & pricing your work

    Graduate with a portfolio and a career roadmap.

Six real projects, not just videos

Every project mirrors work you would do for a paying client — and becomes a portfolio piece you can show in interviews.

  • 01

    Keyword Research Brief

    Map 50+ keywords for a niche website, scored by intent, difficulty and opportunity.

    Keyword sheet + strategy
  • 02

    On-Page Overhaul

    Rewrite and optimise a real page to target the right intent and outrank competitors.

    Optimised live page
  • 03

    Technical SEO Audit

    Run Screaming Frog, uncover crawl and index issues, and fix them on a staging copy.

    Audit report + fixes
  • 04

    Link Building Campaign

    Plan and pitch a digital PR story to earn real backlinks for a project site.

    Outreach + results
  • 05

    Local SEO Push

    Optimise a Google Business Profile and local citations to win the map pack.

    Local growth plan
  • 06

    Capstone: Full Audit & Strategy

    Audit a live website end-to-end and present a prioritised 90-day growth plan.

    Client-ready report

The tools you will master

The same stack professional SEO teams use every day — plus free alternatives for everything.

  • Google Search Console
  • Google Analytics 4
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • PageSpeed Insights
  • Ubersuggest
  • Yoast SEO

Why FINCOHOST Academy

We built the course we wish existed when we started: practical, honest and focused on the skills companies actually pay for.

  • Project-Based Learning

    Every module ends with work you would do for a real client. No passive video marathons — you learn by doing.

  • Mentor Feedback

    Submit each project and receive detailed, personal feedback from working SEO professionals within 48 hours.

  • Certificate of Completion

    A credential you can add to your resume and LinkedIn the day you finish your final project.

  • Lifetime Access

    Pay once, learn forever — including every future update and new lesson we add to the course.

  • Private Community

    Ask questions, share wins and network with fellow students and mentors in our members-only space.

  • 14-Day Guarantee

    Not the right fit? Get a full refund within 14 days, no questions asked and no forms to fill in.

Where this course can take you

A realistic career path once you can run SEO on your own. Typical US salary ranges — local markets vary.

  1. 1 0–2 yrs

    Junior SEO Specialist

    You handle audits, on-page work and reporting under guidance.

    $40k–$60k

  2. 2 2–4 yrs

    SEO Specialist

    You own keyword strategy, technical SEO and link building.

    $60k–$90k

  3. 3 4–7 yrs

    Senior SEO / Manager

    You lead strategy, teams and client relationships.

    $90k–$130k

  4. 4 7+ yrs

    Head of SEO / Consultant

    You build programs, pricing and your own book of business.

    $130k+

Already experienced but self-taught? The audit & reporting modules help you formalise what you already do.

Course questions, answered

Still curious? Our team replies to real humans in minutes.

None at all. Week 1 starts from absolute zero — how search engines work and how to think like an SEO. Coding is never required; we teach with tools and dashboards, and every technical concept is explained visually.
About 6–8 hours per week. Lessons are short and practical, and you apply what you learn immediately in the weekly project. You can go at your own pace, but 10 focused weeks is the sweet spot.
Self-paced with structure. Every lesson is on-demand and yours forever, and you submit your projects for personal mentor feedback whenever you are ready.
Just a computer and an internet connection. We teach with Google Search Console and Google Analytics 4 (both free), Screaming Frog’s free tier and trial access to Ahrefs and SEMrush — and we show you free alternatives throughout.
Yes — that is the whole point. You finish with a portfolio of six real projects, a certificate, and the ability to run a full SEO audit and strategy on your own.
Not at all. Freelancers, agency owners and business owners take the course too — the strategies work the same whether you are ranking your own business or billing clients.
Yes. Complete all six projects and you receive a certificate of completion from FINCOHOST Academy that you can share on LinkedIn and add to your resume.
You are covered by a 14-day money-back guarantee. If the course is not what you expected, we refund you in full — no forms and no fuss.

Enrolment open

Your future self is already ranked #1. Make it real.

One payment. Ten focused weeks. A portfolio, a certificate and a career skill that compounds for life. Next cohort opens soon — message us today to reserve your seat.

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Complete course

$249 one-time

No monthly fees. No upsells. Everything included.

  • All 10 modules & 40+ lessons
  • Six graded projects with mentor feedback
  • Certificate of completion
  • Private community & support
  • Lifetime access + future updates
  • 14-day money-back guarantee
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